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Digital Signage Rollout for Public-Facing Operations

Project Overview

 

A public-facing organization needed to modernize its outdated signage infrastructure to improve real-time communication with customers and reduce manual coordination across locations. This project focused on delivering a digital signage solution that aligned business, technical, and operational needs across departments.

The Challenge

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  • Legacy signage relied heavily on manual updates, which caused delays and errors in high-traffic environments

  • No centralized system for managing messaging across multiple locations

  • Operational and marketing teams had competing needs for what the signage should display and how

  • Lack of alignment between physical infrastructure, digital tools, and business goals delayed previous rollout attempts

The Approach

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  • Led the project from business case development through delivery and post-implementation review

  • Facilitated workshops with stakeholders across marketing, operations, IT, and on-site staff to define needs and constraints

  • Created implementation plans aligned with infrastructure, bandwidth, and user workflows

  • Coordinated pilot testing to gather feedback, refine messaging logic, and identify hardware or system limitations

  • Ensured final delivery included training, documentation, and a governance framework for future updates

Key Deliverables

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  • Business Case & Stakeholder Alignment: Clearly defined project value and success criteria across departments

  • Implementation Plan: Rollout roadmap tied to physical locations, technical requirements, and user readiness

  • Content Governance Model: Rules and workflows for updating, approving, and scheduling content

  • Training & Support Materials: Playbooks for front-line staff, administrators, and support teams

  • Feedback Loop: Built-in check-ins and mechanisms to iterate post-launch

The Impact

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  • Delivered a scalable digital signage solution across multiple sites, improving real-time communication and customer experience

  • Reduced manual work and error rates by centralizing content management

  • Increased alignment across departments by clarifying roles and governance

  • Created a framework for continuous improvement and future expansion of the system

What Made This Work

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This project succeeded by treating digital signage as a service, not just a technical upgrade. I created space for input from every group affected and built a solution grounded in operations, user needs, and long-term sustainability.

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